brainstorm exchange
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Brainstorm exchange is an easy-to-use web-based brainstorming and concept management solution for companies of all sizes. Brainstorm exchange streamlines and organizes the search for ideas. Companies use brainstorm exchange to develop innovations in:
assembly
order of assembly, process, steps, efficiency, speed, turn around ...
discovery
new materials, uses, molecules, compounds, novel delivery systems ...
maintenance
scheduling, efficiency, notices, important techniques, knowledge sharing ...
shipping
boxes, sources, methods, pick-up, delivery, best practices ...
product systems
systems and lines of products, extensions of distribution networks ...
design
ideas, feelings, options, usability, appearance, function, form ...
marketing
new markets, market identification, segmentation, market reach ...
packaging
colors, displays, feelings, emotions, intriguing copy, type styles ...
products
sizes, quantity, type, style, strategy, new product suggestions ...
alliances
partnerships, strategic alliances, focus of efforts ...
research & development
refine concepts coming from discovery and other parts of the company ...
service
best customer service after the sale, offerings, expanding service ...
media / public relations
who is receptive, what markets, what is the hook to get attention ...
user interface / usability
testing, feedback, standards conformation, accessibility assurance ...
operations
order processing, purchasing, sources, workflow, responsibilities ...

open brainstorms

Hearing Aids - Why Not
Why do hearing aids suffer from a design crisis? More thought is needed.
The Future of Work
How do you plan to work in the future? What needs to happen to allow you to work in . . .
How to improve college
What would make higher education better? How would you change things to make college . . .
Battery Charger for a Bike
We are seeking ideas to develop a battery charger that uses the energy created and . . .
coffee
How do you make the perfect cup of coffee?
Banking
How can we make Banking a better experience?
well being
these days the personal wellbeing is no 1 priority in indivisual life. people are . . .
public relations - media relations
We are a small company that is trying to get noticed. We would like ideas that we . . .
Pillow
They are fluffy, soft, firm, and never seem to fit your head, and good ones never . . .
a better sled
I'm looking for ideas on how to build a better snow sled.
improving the retail experience
We are looking for ideas to vastly improve the typical retail shopping . . .
The perfect recliner
What would make the perfect recliner? As in the most comfortable, one that you could . . .
notes - taking and retaining online
We are looking for suggestions or examples to build on for an online note-to-self . . .
conversation starter - a new game
Conversations. Some people are born to start them and others born to kill them . . .
Better Food
How can I find great local food, year around? In Michigan, we have cold winters and . . .

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tools

Fill in the above incomplete identity relation analogy. What analogies would you apply to your idea?
Combine:
Combine purposes, uses, appeal and physical form.
Remove:

What could be eliminated?

More with Less:
Eliminate and re-focus on your challenge.
Combine:
Combine purposes, uses, appeal and physical form.
Rearrange:
* What other layout could be used?
* Could another sequence of use be beneficial?
Create a series of analogies that describe your topic. __________________ is like __________________
Combine:
Combine purposes, uses, appeal and physical form.
Association:
Look at ideas that are contiguous to yours.
* What is do you think of as being near your idea?
* What does your idea remind you of?
Switch:
Look at your product up-side down, or at the series of concepts in your idea in reverse order.
Opposites:
What word means the opposite of the above word?
What could be subtracted from an idea or product?
New uses:
Could the idea be put to new uses, without significant changes?
Fill in the above incomplete identity relation analogy. What analogies would you apply to your idea?
Sometimes looking at an idea backwards will yield new insights.